Up There / The Ritual Project

the dying art of hand-painted advertising, documented....

in

Up There / The Ritual Project on The Import

8th May, 2010

Mastering the lost art of hand-painted advertising can take years, and with the age old tradition steadily dying out, today’s apprentices may have no spaces or clients left…. It’s this touching story of art, expertise and craftsmanship that is so beautifully captured in the short film ‘Up There‘, created as part of a campaign for Stella – The Ritual Project – that celebrates the “meticulous ceremony that goes into pouring a perfect glass of lager”…..

Up There, The Ritual Project
Up There, The Ritual Project
Up There, The Ritual Project
Up There, The Ritual Project
Up There, The Ritual Project
Up There, The Ritual Project
Up There, The Ritual Project

comments 4

  1. alin

    May 9th, 2010

    superb

    artists

  2. […] truly heart this video. It beautifully documents a remarkable […]

  3. f

    September 30th, 2010

    this short documentary is completely amazing!! Its emotive and accurated style has taken us. Check it if you want at: http://fessolsnaps.wordpress.com/2010/09/30/up-there-film/

  4. Bernardo Amaral

    September 9th, 2013

    The best way to sell this kind of work is to show the client that his investment starts when you have half of a logo. Not having the complete picture, increases interest, during the production period.