The Import

Simple, hugely effective and shockingly brilliant, the always-impressive Australian design studio, Mash, have produced a beautiful identity and label for an adventurous new fine wine brand….

“Tupelo, the birth place of Elvis, known for it’s savage floods, Tupelo trees and now, a new wine brand. Wayne Anderson (aka Killibinbin) wanted to set up a new boutique winery, Tupelo. A producer of limited production fine wines. The idea; simple photographic underwater imagery, of an Elvis inspired character, surrounded by the flood waters of the king’s home town; an imaginative reflection of the flooded market for Australian wines.”

“The Identity has been left in a simple text form to let the striking imagery work as a part of the branding across packaging and other applications. Keeping the logo simple meant the 2 elements of logo and imagery did not compete with each other, rather, they work together to create Tupelo’s visual identity.”

Via: Lovely Package

Graphic Design Inspiration Packaging Photography Print